Digital Growth Marketing Manager
29 November 2021 at 16:00:00
Tsim Sha Tsui, Hong Kong
Are you looking to be a part of the next revolutionary company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
Kikitrade is a cryptocurrency social investment platform incubated by Asia-based VENTURE STUDIO Everest Ventures Group (EVG). The company aims to provide the mainstream investors with an user-friendly and secure cryptocurrency investment experience, and creates an interactive and educationable in-app community.
Kikitrade has recently secured US$12 million in a pre-series A round co-led by British hedge fund billionaire Alan Howard, Dragonfly Capital, Cherubic Ventures, and Animoca Brands. Other investors also joined the round, including Ethereum co-founder Joseph Lubin and his new fund that’s still in stealth mode, as well as Vulpes, Artesian, Super Chain Capital, Head & Shoulders X, and SNZ.
Successful candidates will have an opportunity to take on meaningful responsibility and gain broad exposure to the blockchain and crypto industry and Kikitrade’s ecosystem.
Roles & Responsibilities:
Manage end-to-end performance marketing across the customer lifecycle (acquisition, activation, retention, revenue, and referral)
Own paid and organic growth strategy, from concept to completion
Understanding of traditional and emerging channels used for acquiring and retaining customers, including some combination of SEM, programmatic Display, Paid Social, Video, and offline channels.
Experience with multi-touch attribution and media mix models.
You are passionate about Marketing and Marketing tech. You keep up to date with the industry, its latest trends, and platforms.
You have experience working with multiple marketing functions such as brand and content, and can connect the dots between programs to create full-funnel marketing campaigns.
Build-out Kikitrade’s paid acquisition strategy; report on and calculate success of (e.g. ROI), and make recommendations for improvement
Develop Kikitrade’s retention and loyalty strategy, including building-out communication touch-points across multiple channels (email, push, SMS, etc) and implementing a ESP/Marketing Automation platform of choice
Lead implementation efforts of ESP/Marketing Automation platform, including learning the platform, working with Product team on data setup and integration, and building campaigns
Lead development and execution of lifecycle marketing communications
Partner with our digital and creative team to optimize content marketing initiatives on and off-site
Partner with Product team to ensure analytics are accurately tracking marketing efforts
Your Skills and Experience:
Bachelor's degree in Marketing or similar field
3+ years experience in growth marketing, performance marketing, digital marketing or relevant role
Knowledge of the latest growth practices including paid acquisition, technical SEO, SEM, etc.
Experience in Google Analytics and comfortable with other analytics tools
Hands-on experience with paid acquisition channels (e.g. Google Ads, Facebook Ads Manager, etc)
Project management skills with ability to work independently and cross-collaboratively in a fast-paced environment
Statistical approach in data-driven decision making
Strong written and verbal communication skills with the ability to compile and present cohesive reports with clear action items and insights
Previous work designing or building landing pages and/or sales funnels
Experience with SaaS products that have mobile, desktop and native app assets a plus